From Spider-Man Wiki
Friendly Neighborhood Spider-Man was a comic book series published by Marvel Comics. The title is derived from a trademark self-referential comment often made by Spider-Man (as in "just another service provided by your friendly neighborhood Spider-Man!"), ironic in that Spider-Man is often falsely considered by the general public to be a dangerous vigilante and/or a criminal, and to many his perceived reputation is anything but "friendly". The series began in October, 2005 and was primarily written by Peter David. "Friendly Neighborhood Spider-Man" was cancelled after issue #24, part 2 of J. Michael Straczynski and Joe Quesada's "One More Day" storyline.
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